Sun Goddess = Glamorous

Every summer, women agonize over the annual affliction known as swimsuit season. Dressing rooms across the country are filled with women standing in front of mirrors cowering under unforgiving fluorescent glare; filled with anxiety and self-doubt about baring body parts that have been hidden all winter long.  Rack after rack, women painstakingly dig through a barrage of swimsuits praying to find a style and size that actually fits.

image002Well, the days of searching for that one perfect swimsuit are so over.  Sea Goddess Swimwear is a fashion-forward swimwear and accessories brand made from quality Italian fabric with the revolutionary Comfort Liner™ technology. Whether you’re jet-setting to an exotic beach resort in the Mediterranean or escaping to your own backyard this summer, women will get into vacation mode with Sea Goddess Swimwear’s world-inspired bikinis, tankinis, t-shirts and cover-ups. No passport required.

“Today, the most stylish beach bunnies make a fashion statement whether they’re playing beach volleyball, sipping margaritas poolside, or taking a stroll on the beach,” says Julie Bretz, President and Fashion Director of Sea Goddess Swimwear. “It’s less about swimming and more about what you wear to the beach.  It’s now a lifestyle that encompasses the whole mood of summer and your fashion sense.”

G-L-A-M-O-R-O-U-S

Glamour is one of the season’s biggest trends. Swimsuits are embellished with luxurious draping, folding and ruffles that are sophisticated and ultra-feminine.  While two-pieces and bikinis never go out of image004style, the one-piece or tankini in a bright color is a season must-have. Also, the sexy one-shoulder Greek goddess inspired swimsuit is always a show-stopper.

From the Runways to the Beach

Swimwear has been expanding over the last few years to include sarongs, hats, skirts, shirts and other accessories.  Pop culture and celebrities have a big influence on beach “couture” fashion.  Stars like Paris Hilton and Beyoncé adorn their barely-there bikinis with large floppy hats, couture cover-ups, over-the-top beach jewelry and over-sized designer sunglasses.  From rock & roll glam to bohemian chic, swimwear has evolved from being a part of your seasonal wardrobe to fashion itself.  Even on the runways, high-end designers are incorporating swimwear into their spring and summer collections.

“Women want comfort, coverage and fashion in their swimwear,” says Julie. “You want swimsuits you can actually swim in and then look good in as well.”

image003About Sea Goddess Swimwear (www.sea-goddess.com)

Launched in Spring 2009, Sea Goddess Swimwear is a fashion-forward swimwear and accessories brand made from quality Italian fabric with the revolutionary Comfort Liner™ technology.  Taking global inspirations from Florida to Bali, the Sea Goddess collection includes stunning fabrics with a fit that can’t be beat in gorgeous mix and match solids and prints.  Sea Goddess is relatively new to the swimwear world but its designs have struck the fashion sense of women all over the world.

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~ by iemommy on May 29, 2009.

 
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