Soap Opera and InStyleBelly Working together…

NBC’s “Days of our Lives” Donates

Maternity Clothes to InStyleBelly

New York, NY (June 8, 2009) – Soap opera fans will now be able to connect with their favorite “Days of our Lives” stars and contribute to a deserving charity.  The Emmy Award-winning show has donated pre-loved and gently-used maternity wear for their fans and soon-to-be moms.  Worn by some of the show’s most recognized characters including “Sami Brady,” portrayed by actress Alison Sweeney, all items will be available for purchase exclusively at, an online maternity consignment boutique for stylish women. Proceeds from the “Days of our Lives” maternity clothing will be given to Autism Speaks, an advocacy organization that sponsors autism research and awareness.

”If you’re a fan of the show or just want to buy some great maternity clothing and help raise money for a good cause, this is a great opportunity,” says Krista Karo, a mother, a long-time “Days of our Lives” fan and founder of InStyleBelly.  “We’re thrilled to receive such beautiful and chic maternity fashions by some of today’s most sought after designer brands including Diane von Furstenberg and 7 For All Mankind; as well as items from specialty retailers such as Pea in the Pod and bebe.  The donated clothing from “Days of our Lives” complements InStyleBelly’s current collection of affordable and stylish maternity wear.”

“We are excited to be teaming up with InStyleBelly to give our loyal viewers a chance to own a piece of their favorite soap star’s wardrobe and help support a wonderful organization,” says Sarah Griffin.  “The show’s fan base is made up of a diverse audience, including expecting moms.  We believe our viewers and InStyleBelly’s customers are alike in many ways.  They are savvy to today’s fashion trends and at the same time, price-conscious of their budgets.  InStyleBelly is the perfect destination for women looking for stylish and affordable maternity clothes.”

“Maternity clothing for women has come a long way. There was a time when we had to hide our burgeoning bellies under shapeless and unflattering maternity clothing. Today’s woman, however, has many more options,” says Krista. “Pregnant women are no longer condemned to wear oversize tunics and baggy tent-like maternity clothes.  Instead, they can choose the latest fashions that flatter and emphasize their growing bumps. Just because you’re pregnant does not mean that you have to sacrifice your sense of style.”

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7 for All Mankind Jeans                 BCBG Lace Tunic                    ZARA Tunic                       C Label Black Dress

About InStyleBelly, LLC. (

InStyleBelly was founded in 2009 by Krista Karo, mother of one.  Based in West Orange, New Jersey, InStyleBelly is an online maternity consignment boutique for stylish expecting moms.  Krista’s mission is to provide fashion seeking women the opportunity to dress as stylish when they are pregnant as when they are not.  InStyleBelly also provides the option for new moms looking to get rid of their maternity clothing through consignment.  Items on the Web site range from high-end to more affordable designers.   For more information or to view the full collection, please visit

Meet Mompreneur: Krista Karo

Krista Karo is a new breed in the world of fashion.  With her own style, flair and modern-age philosophy, Krista launched InStyleBelly in 2009, an online maternity consignment boutique for stylish moms.  “Style is not confined to runways or on the pages of magazines – and it definitely does not have to be put on hold for nine months,” says Krista.  While pregnant with her daughter, Olivia, Krista became frustrated and disappointed by the complete lack of stylish maternity wear.  Store after store, rack after rack, maternity clothes were mostly frumpy and definitely not fashionable.  Krista’s goal was to give moms-to-be a wide range of trendy maternity clothes at an affordable price.  Knowing that by their very nature, maternity clothes change along with a women’s growing belly, Krista also wanted to give women an outlet to sell their clothes and earn a little extra cash.  With that in mind, InStyleBelly was born.

Krista graduated from The Ohio State University with a degree in Fashion Merchandising.  She has worked with the industry’s most recognized and exclusive designers including BCBG.  Currently, Krista resides in New Jersey with her daughter and husband.

About Autism Speaks

Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention and treatments for autism, and to advocating for the needs of individuals with autism and their families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Senior Advisor at Lee Equity Partners and served as vice chairman, General Electric, and chief executive officer of NBC and NBC Universal for more than twenty years. Wright also serves on the board of directors of the Polo Ralph Lauren Corporation, RAND Corporation and Mission Product, LLC.

“Days of our Lives” has responsibly told the story of the Carver family, learning that their young son, Theo, has autism.  This story has come to life on-screen through the personal experiences of our head writer, Dena Higley, and the guidance of Autism Speaks.  “Days of our Lives” has done a terrific job of telling this powerful story, a story that resonates with one in 150 families in the United States.


~ by iemommy on June 10, 2009.

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